The platform is rolling out a updated setting that allows them to lessen the amount of AI-created content appearing in their streams. This initiative comes as the company disclosed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global rollout. This development aligns with a increase in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing video streams on a competing service primarily display content made by AI. A large amount of this output is deemed “AI slop”, a phrase for substandard, mass-produced content that is typically illogical or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, including digital art to informative clips, and we intend to offer the community the ability to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its network identified as AI-generated. In total, more than 100 m media items are added to the service each day, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of AI-generated videos they see by opening the topic control feature in the app and picking AI-made media. Additional categories that currently be adjusted under the setting include news, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige users to tag lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
In addition, the service will now apply an AI-generated tag to content created with its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is also establishing a two million dollar AI literacy fund for experts and organizations to create informative material about using AI responsibly. This project will benefit charitable organizations specializing in training computer science.
Moderation Strategy
TikTok has justified its safety measures, following debate over proposals to lay off numerous content moderators in Britain. It is planning to reduce a significant number of roles in its content moderation division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is making a difference work at speed.”
